AWS vs. Azure vs. Google Cloud: Which Cloud Services to Choose for Your Firm?

Alwin Baden
4 min readJul 21, 2023

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Cloud computing has made a strong mark since its beginning. Because of the benefits, it offers to the firms and the users worldwide. Plus, it also gave rise to several reputed cloud computing service providers. And then the debate of AWS vs. Azure vs. Google Cloud is still on. But what to choose and why confuses the business owners. And if you want to know, let’s get started.

aws vs azure vs cloud

An overview of cloud computing

Cloud computing refers to the process of supplying computing services. Such as servers, databases, networks, and analytics, via the Internet. So, it improves innovation, scale economies, and cut operational costs to businesses. And the three AWS vs. Azure vs. Google Cloud has been in the battle to emerge as the winner.

However, they all offer their best features to their users. But their cost is one such factor that remains the center of concern. Let’s find out the elaborate comparison of these three cloud computing giants.

AWS vs. Azure vs. Google Cloud: A Comparison to know

Here are some differences these cloud platforms present.

Market share

When talking of three reputed cloud services providers, AWS tops the market share. You can consult AWS cloud service solutions for more assistance. It boasts a whopping 32% followed by Azure with 23% of the total share. And lastly, Google Cloud has 10% to its part.

Availability zones

AWS cloud services share a total of 99 availability zones with 31 geographic regions. It includes Canada, Israel, Malaysia, New Zealand, and Thailand. Also, it is followed by Azure in Japan, Europe, the United States, the United Kingdom, Greece, Brazil, Chile, Belgium, Austria, etc.

Whereas Google Cloud serves 200+ countries. Along the extended networks in South Africa, Qatar, Nora, Sweden, New Zealand, etc. You can consult Google Cloud platform services for more assistance.

Storage facility

These three platforms use excellent technologies to store data for their users. Here are these technologies:

AWS

  • Data Lake/ Warehouse: Amazon Redshift
  • Object: Amazon Simple Storage Service (S3)
  • Archive: Amazon Glacier
  • File: Amazon Elastic File System

Azure

  • Data Lake/ Warehouse: Azure Synapse Analytics
  • Object: Blob Storage
  • Archive: Azure Archive Storage
  • File: Azure File Storage

Google Cloud

  • Data Lake/ Warehouse: Google BigQuery
  • Object: Google Cloud Storage
  • Archive: Google Storage
  • File: ZFS/Avere

Cloud tools

AWS

Here are some AWS tools offered to the users.

Elastic compute cloud

Elastic computing also refers to as AWS’s EC2. So, this web service provides scalable and secure computing capacity. You can consult AWS cloud service solutions for more assistance. Additionally, it offers support for bare metal and GPU, just like Windows and Linux.

Container services

Coming down to another popular AWS cloud tool to support Docker, Fargate, and Kubernetes. Also, it automates servers, manages clusters and scales web apps.

AI & ML

When it’s about AWS vs. Azure vs. Google Cloud, AWS supports potential technologies. AWS services are enriched with AI and ML algorithms to support app development. Moreover, it offers Gluon to help build neural networks without any AI integration.

Azure

Here are some Azure tools to choose from for various services.

Cognitive services

Azure also excels at offering cognitive services. Such as Bing Web Search API, Text Analytics API, Custom Vision services, Face API, and other flagship services. Plus, it offers serverless computing services and analytics for management.

Virtual machines

Virtual machines are another plus point. It is another premium cloud service offered by reputed Microsoft. Also, it offers hybrid cloud capabilities, security, instances, etc. Plus, it ensures extensive support for Windows Server, SQL, Linux, IBM, Oracle, etc.

Other tools

Azure also offers cloud tools that are highly compatible with other Microsoft applications. Such as Visual Studio Team, Azure Backup, and on-premise apps. You can consult Microsoft Azure development services for more assistance.

Google Cloud

Here are Google Cloud tools that are popular among developers.

Compute engine

GCP offers compute engine as its primary service. Plus, it offers great support for Windows and Linux Support. You can consult Google Cloud platform services for more assistance. And support carbon-neutral infrastructure, predefined machine types, automatic discounts, etc.

Kubernetes focused

Firms focus to utilize Kubernetes Engine from GC to deploy containers. Plus, it boasts exceptional expertise in its very own Kubernetes across the projects.

Security services

AWS

When talking of security, we first move to AWS. So, it ensures the integration of Fortinet services for the Virtual Private Cloud. And that too across it all availability zones. You can consult AWS cloud service solutions for more assistance. Plus, the IAM technology offers a complete security feature. Such as authentication, Cognito for ID management, and data encryption services.

Azure

Moving forward to the next competitor, Azure also utilized Fortinet service. However, it actively integrates Active Directory Premium for security. Such as Active Directory B2C for identity management, Storage service encryption, etc.

Google Cloud

The popular GCP ensures security with FortiGate Next-Generation Firewall. Plus, it also ensures the integration of identity and access management services. AES256 central key management service for data encryption, Cloud Identity-Aware proxy for authorization or authentication.

Pricing model

AWS

In this, you can choose to pay as a go-go service. Simply put, you pay for the services you use. And you don’t have to maintain long-term contracts for using services. Here, the most important thing is you get a volume-based discount. And it offers you to pay less and use more.

Azure

In this battle, Azure gives a run for money to AWS. Because it also offers pay-as-go for firm needs and budgets. You can consult Microsoft Azure development services for more assistance. Although, you can cancel this plan anytime you don’t need it. And can easily monitor consumption and cost trends.

Google Cloud

Just like the above two, GCP offers the same pricing model. Plus, it follows a transparent approach to users to optimize their budget and save.

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